📊There's an official 2nd reaction from the Recording Academy. In a severe reputation crisis after #BTS refused to play their game, officials bypassed committees for rushed, private talks with HYBE. The gatekeepers are panicking! Full analysis👇.

The academy’s second move: a desperate redesign of the cultural ghetto
* Institutional panic: Following a crucial Billboard report on the Recording Academy's potential revamp of the Asian Pop category, the Academy has bypassed standard voting committees for rushed, private negotiations with HYBE.
* The illusion of inclusion: The Academy’s cautious consideration of rule tweaks acts as a safety tactic to check reactions while keeping a restrictive category that risks trapping Asian artists in a cultural ghetto.
* Irreversible power shift: BTS’s final decision to withhold their music strips the Grammys of global legitimacy and television viewership, proving the establishment desperately needs the artists far more than the artists need their validation.
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The academy’s second move: a desperate redesign of the cultural ghetto * Institutional panic: Following a crucial Billboard report on the Recording Academy's potential revamp of the Asian Pop category, the Academy has bypassed standard voting committees for rushed, private negotiations with HYBE. * The illusion of inclusion: The Academy’s cautious consideration of rule tweaks acts as a safety tactic to check reactions while keeping a restrictive category that risks trapping Asian artists in a cultural ghetto. * Irreversible power shift: BTS’s final decision to withhold their music strips the Grammys of global legitimacy and television viewership, proving the establishment desperately needs the artists far more than the artists need their validation.

4 comments — live from bluesky

I really hope BTS stays away from the Grannies regardless of the changes they make.
I’m glad you’re not from the department that tells or orders them what to do. Hoping is fine.
I try hard to stay away from anything that reeks of “should”.
You’re a good example in correct behaviour for 🐦. 😉
I'm getting a "We CANNOT give all that money back to advertisers!!" -vibe of desperation. I think they'll try to get BTS but won't. Then they'll ask for several Hybe groups. If that fails, I bet it'll be Stray Kids and BP or maybe EXO.
Ari(rang)⁷ · 1 · 20h ago
💯
Änn Rey⁷ · 1 · 4h ago
Hahaha...OR: they will get rid of that Asian category, Tannies submit for main categories and will win AOTY etc in the end ;)
I don’t know if they will come back on their decision.
Änn Rey⁷ · 0 · 4h ago
Sounds more likely
kaze-neko · 1 · 20h ago
I must have missed the article talking about the talks with record labels. If this really happened, OMG! What's Hybe gonna do? Hybe can't tell BTS to do shit. Any hopes for them specifically is a ship that's sailed. The RA must not know BTS relationships with their label is also unconventional+
It came out not long ago.
kaze-neko · 2 · 20h ago
as far as Western standards go. Speaking with them gives them no legs to stand on. This is such a bad look. They have to know that. I don't feel bad for them of course. They had decades to read the room and chose not to. Stay in the past you love. The rest of us are moving forward.