BMW Owners Angry ‘Spider-Man: Brand New Day’ Ads Are Suddenly in Their Cars: “F*** This” (hollywoodreporter.com)

You WILL listen to the new U2 album in full before you can set your navigation to your destination.

The technology has come to fruition for the capitalist fascist regimes hasn't it? This shit was never for our benefit that's for sure.

Sounds to me like some of them might need bigger problems.

Again, we see corporations using Black Mirror episodes (15 million merits in this case) as an instruction manual instead of the dire warning they were intended to be.

I’m reminded of being on a United flight a few years back. The seats had screens installed in the backs of the head rests. They blared advertising non stop and were impossible to power off. A few of us took to cramming the safety manuals over the screens just to give our eyes a break.

Enjoy the living mightmare.

Same company that tried to sell subscriptions to already installed seat warmers. Not remotely surprised and will not ever, EVER, buy a BMW. Buy yourself an analog car or truck that was made before 1980.

Make it illegal. Regulate the car industry if we don’t want them to keep selling our data and forcing ads on us while we’re supposed to be operating a vehicle.

The "enshittification" of the driving experience.

Super fun that EVs arrived at roughly the same time as all this enshittification so that dimwits would assume a causal relationship.

Once again Popstar: Never Stop Stopping predicted the future

Can BMW do unskippable tutorials on how to use turn signals?

And in BMWs to boot! Spend all that money and get advertisements shoved down your throats! 🤣🤣🤣🤣🤣

I think we’ll reach “utterly dystopian” when there is an option to pay more for your car for the ad-free version.

A pitch too far.

Will this be worse than the Revolt of Subscription Heated Seats? Let’s hope so!

because Apple’s U2 thing went so well

Not a BMW owner, but I have become very intentional about the aesthetic of my surrounding in recent years. An ad showing up on my dash or in my car would make me livid. I don't ever listen to the radio because I want the music and/or conversation with whoever I'm with to have its space.

What's next, BMW charging a monthly fee to access heated seats? Oh wait, they already tried that too. www.thedrive.com/news/bmw-is-...

NOW WATCH: WHEN YOU MAKE THE WEALTHY ANGRY ABOUT IT, SOMETHING GETS DONE TO STOP IT.

aren't these the same people that were gonna make you pay a monthly fee for heated seats? 

Ya sure EVs are scary. Very scary. All that clean air. what can we do to stop it? Conversely internal combustion engine cars will protect you from imaginary future advertising?

I’ll never buy a car with a computer screen. I like knobs and buttons.

No one could have seen this coming....unless you lived in the 80s & 90s when *every* dystopian-future sci-fi movie showed exactly this. Once again, life imitating art. Now, imagine a "Minority Report" future where AI/Flock cameras identify you and personalize walls of targeted video. It's coming.

B udget M arvel W agon

I gotta watch ads in the $160k vehicle I bought f* that. I’d be pissed too…

bruh the cars being electric isnt the issue its infotainment units.

You'd think the U2 Apple debacle would have taught them.

It’s the whole U2 album in your library again 💀

newspeak

Bmw will be a memory if the chinese EV’s don’t show adverts.

The one reason my cars are over 25 yrs old. I don't have to deal with all the technology just to get somewhere.

And yet another reason for not having screens in cars...

The Spidey movie looks cool, I don’t want it or any other ads in a car that I own.

this is the "U2 album-no-one-asked-for" of the modern age

I had no idea this was happening, and I’m so happy for the people that paid for it 😆.

I remember in the 1990s reading about a company that was promising to launch massive illuminated billboards into orbit, so that even from the remote Alaskan backwoods the night sky would never be free of a Coca-Cola logo two kilometers in length It really is not possible to hate these people enough

it's why I do not want, nor drive a car with a computer screen. I do not wish to "own" (read "rent") a car that can be bricked on a whim by the company that sold it to me just to make me spend more money to "fix" it

I seem to remember that U2 putting their new album on everyone's iPhone was what made me switch to samsung and spotify.

I mean, I like "saving the planet" and everything, but at that point I'll find my self a Corolla 90 with 400k miles on it and be happy this shit is almost as invincible as an 80's fridge.

Funky gadgets. NO! Dang.

My humble Subaru will occasionally put up ads for Sirius. Utterly annoying and complete BS. I want to be able to buy a car without all this unnecessary tech.

The idea that the advertising business model should be everywhere is complete nonsense. We need new business models!

Gotta earn that billion one way or another

The next step will be mind altering rays, oh wait, apparently they are optional adds. From what I've heard there is a banner that you have to "click" to actually see the ad.

You should be able to disconnect the car from the internet. It will disable some things completely--like panic buttons--but prevents this kind of bullshit.

It's bad enough on the gas pumps. And at least where I live, they've disabled the "turn off that noise!" option, which was 2nd button from the top on the right.

Happening to my sisters car. She’s so mad

This issue is not specific to EVs. Would/could happen in gas powered cars as well.

I wanna build a sporty EV with all analog controls and gauges. The onboard sensors would still be controlled by an ECU. Like having a car from the 90’s but without the gas engine or any screens. The most technology it’d have would be ABS, airbags, and traction control.

Add LG televisions and Roku to the mix.

I always assumed the eventual per-ride price for Waymo would be "free, but with ads and we'll track you."

🤬💩😡🤮

If this happens in a car I own, I will drive it back to the dealership, and set it on fire in the middle of the lot.

Go read "Stranger in a Strange Land." Heinlein had many large faults but he was spot-on in predicting constant ads in vehicles.

From 2023: "BMW is one of many automakers experimenting with a new car ownership model that would see buyers pay subscription fees to use some parts of their cars."

Gross.

The Dunkin Donuts app now also serves ads for sports betting on the order confirmation page. Miserable.

Imagine having an emergency where you have to drive someone to the hospital or an animal to an emergency vet. Then you have to wait to see friggin’ Spider-Man ad b4 you can go. That’s a candidate for a car-b-que. That car would be set ablaze so fast.

Another reason to pass on getting Meta glasses. I know those will get ads at some point.

Same

If you don’t own the OS you don’t own the device, this sucks

You can opt out by never buying another BMW

The real reason why legacy carmakers hate EVs is that the much lower maintenance requirements actually kill their business model. They count on a long tail of revenue from spare parts, in some ways it's like the razor blade model. So they're grasping for some new durable revenue stream. Hence, ads!

😸😸😹😹

We live in s cyberpunk dystopia

Most of the tech we own is mostly for tracking us or pushing stuff on us. the useful-to-us fraction is small.

Stick a hammer through the screen. BMW drivers deserve it anyway.

americanliterature.com/author/phili...

Hahaha fuck you and your new BMW. If you can afford a BMW you should give to charity and buy a cheaper car.

This must be one of the many reasons my local Toyota dealership keeps emailing and texting me, trying to get me to sell back by "high demand" 2016 Tacoma. It has bluetooth and a screen for GPS, but still has CD and aux capabilities and NO ADS lol.

What, no memory of what happened when U2 album “just showed up” on our devices? Cuz that was a *gift* and we hated it 😒

Lol

I hate this

This is what happens when you replace marketing departments with Tech Bros and AI. My friend who used to work Film Marketing: "Pissing off your audience is a great way to empty seats " Anyone with marketing experience would tell you that this would backfire.

There’s nothing specific to EVs that makes them more susceptible to this, is there? I figured it’s just that they tend to be more tech forward than ICE cars, but I assume it’s coming for all cars

Do I have to wait for the ad to complete before I can start the car as I’m being murdered?

I’ll never buy a BMW! Not only can I not afford it, but even if I had the money I wouldn’t pay for no Spider-Man ad bullshit!

I wonder how many more people are going to make this sound like an ad you have to watch before you can drive your car rather than saying it’s optional and only runs once. It’s a shitty precedent and needs to stop but accurately reporting a story is still something that we should be doing.

You bought a BMW, you deserve it. AUDI guy here.

This is why we can't have nice things

Is this happening in Europe, I can’t see that been legal?

As someone who drives a 2016 Jeep, I guess I'm a few tax brackets away from feeling bad for the 160k Benz customers. Granted, I do see the point and also loathe the commercialization of every moment in America.

They used to make lovely cars but at this point seriously F BMW. Ridiculous

I ignored it when it came in. We can dismiss it.

You mean like product placement? 🤦‍♀️ That happens in every piece of video we consume online, on tv, streaming, watching ANY movie ever made? That product placement? You know every time you see a product in any production, that brand has paid for being used on video, right? 🤣🤣🤣🤣🤣

What had it to do with EV’s ?

I would delete every automotive screen for the return of a CD player.

Like the "Bing" episode of Black Mirror where everyone has their share of ads they are required to watch.

And here I am with my wife and I trying to figure out how to get it as our 2024 X5 didn't receive the message. Drats!

This has nothing to do with EVs. This affected all modern BMWs. If you don’t want your car connected it’s as easy as pulling down the headliner and disconnect the antenna.

I will probably never buy a new car again. I suspect the next big thing is converting old school to EV.

Just to note here for anyone in the market for a high quality automobile in the near future: medium.com/luminasticit... written 2024, folks, your scifi future is getting distributed real quick now!! #scifi #murder #cars #advertisements #ai

Do these ads pop up while the car is in motion? If so, that's dangerous and a lawsuit in the making.

It’s the Echo Show but in your car. How horrible.

This is Reality. Spider Man is Dead. -Some one trud on him

You couldn’t make it up could you

That’s hilarious!

Both parties in the American political system are so hollowed out by corporate greed that neither has the spine to fight back on this level of intrusion, even though consumers resoundingly hate these advertising ambushes.

he need to poop

Or why I'm keeping my pre-connected (pre-spyware) car.

Is it because they have screens instead of knobs in these newer cars?

Big U2/iPhone energy here.

They can take their BMW and shove it right along with the ads.!

😂 love it

Remember when Apple gave everyone a free U2 album? People weren't happy about getting free music; they were outraged that it suddenly appeared in their private environment. Lessons not learned. #marketing

Duh, unfortunately. I heard many years (maybe even a decade or two) ago that Google's ad biz was hitting a ceiling on search ads b/c there's only so many times we need to search. So they needed to find more places to advertise - and in-car ads while you sit in a self-driving car was their answer...

I'm angry BMW's share the road with people like me. Don't care if they have to look at spider man commercials.

Wasn't BMW also the company that makes you pay a monthly fee to use the bum warmer? I've never been more thankful for the amount of time and money I spend keeping my little old clunker (that has no screens and starts with a key) running.

Please watch this advert before you can use your braking feature...

Yup. Capitalism gone too far. My son’s car displayed the ad. He was not a happy camper—his car was too expensive to run ads (any car really—use the radio). He likes Spider-Man films, but not in his car. Not a stellar PR film move BMW.

It doesn't say these are EV specific.

From a purely safety POV this has to be widely illegal. I wouldn't be surprised if the EU has already begun investigations into this shit with a view to utterly stamping this out before it becomes normalised.

sales must be down right now, gotta squeeze the custys they have already. I guess we all got to keep not buying them till its gone.

No reason it will be limited to EVs. All new cars have the technology to do this.

Normally I would be opposed to this, but… F BMW owners. They deserve it.

Apple iPods and U2 songs, all over again

Putting the Brand in Brand New Day

Why do fancy cars need advertising? Aren’t we tired of advertising?

“Spider-Ads: No Opt Out” 🕷️🕸️

We had this ad in our car. It never popped up unprovoked unless you selected the icon. Entirely ignored it. Not to defend the co, but the hyperventilating is apparent here. BMW is worthy of the scorn, the intrusiveness tho pales in comp to what some Stellantis models have been forcing on drivers.

BMW already charmed their customers years ago by trying to charge a monthly subscription fee for their heated seats.

The ad industry is excited because self-driving cars give them a whole new way to harass you.

So glad I have a 2023 and refused to give it a phone number. It has no access to the anything. Fabulous.

Commercializing every square inch of our lives. What will they think of next. Adverts at funerals?

Yikes!

It started in 2014, with that U2 album being automatically put on iPhones.

How soon before we start seeing videos on how to jailbreak & remove bloatware from your luxury car?

It’s a terrible shame that they were forced to buy a $150,000 car.

Appreciating my 24 year old Subaru more and more every day

Ralph Nader : 'If they could put advertisements on the inside of your eyelids, they would.'

They think that guy in India that’s actually driving their car works for free, doh 

I remember when Apple gave customers a free U2 album.

Back in my days, people were angry because Apple dumped an entire U2 album in their library. Today, it’s ads on their cars infotainment systems.

I think that’s the least they can experience since they don’t know how to use a blinker as soon as they get in their BMW.

The only bright side to corporations being this blatant is people are going to start voting for whoever has the least political adds which will correspond with the candidates who take the least amount of money from corporations.

Disgraceful

Why the hell would anyone assume that SCREENS are a necessary ingredient in EVs (or cars in general) anyway? Screens in cars are the stupidest thing on Earth. They are a distraction. And yes they are prone to the predation of invasive media.

Every single sci-fi novel and show predicted this. Every single one. You will see a variation on this in "Good Luck, Have Fun, Don't Die." And, jokes on us, since the US President is now spouting ads.

I love my 12 year old F150 more every day, dents and all.

You have to turn off the display, and leave it off. I cover the screen with a cloth, too. Sadly, no radio because of this.

Unwilling to buy some future Tesla because of Elon yanking Starlink away from Ukraine when he was helping the other side in that war.

Please return your eyes to the advertisement to resume your ride!

Is there any reason you couldn't just disable the modem?

This has nothing to do with "EV's" specifically. Any new "connected" vehicle could potentially have the same thing happen. I bet the agreement is somewhere in the fine print of the purchase contract.

Navigation + Maps + Advertising…. Lol. And it’s part of your subscription. Nope, that’s not for me.

There’s really no reason this has to exist. An EV should just be a car with an electric motor! Why does then entire car have to run off of an iPad? Nobody needs that.

Yeah, I like my car to be an ad-free zone. Being an older model, it still has a CD player. I use it more often than the radio. And with corporations behaving the way they do, I'm generally on strike with my money anyway. Their advertising dollars are WASTED on me.

Yes, that's a bad scenario. But keep our facts straight. This ad was not mandatory. It required drivers to select it.

Oh screw that

This is nothing new. My 16 year old 528i shows me annoying stuff on the dash without my consent all the time.

Not so different from when new cars come with 3 months of “free Sirius full service” then make it so difficult to cancel it.

Y'all lost this battle decades ago when you tolerated OnStar and SiriusXM in cars.

I’m not surprised.

This is one of many, many reasons my car is from 2002. I don’t even like the power windows.

Imagine when we get smart optical lenses, like contact lens smart glasses, and suddenly whilst your driving an ad pops up in your vision.

Why EV'S? As far as I can find, this is BMW. There are lots of others WITHOUT advertising.

Old cars are better

Make this illegal.

You can opt out of anything with a hammer.

Cell phone: a distraction, don't use it. Illegal Billboards and in car advertisements: tHoSe ArEn'T a DiStRacTiOn, ThAt'S jUsT bUsiNeSs" As if these companies need more ad revenue 🙄 god I hate it here

It's only a matter of time before I get sent a 6-figure offer for my bottom-of-the-line 2014 Toyota Camry with no smart anything. 😏 "You open the door with a key and start the car with a key and your music options are radio or CD player."

I was really looking forward to their ew battery tech, but hard pass now.

Brand new day Whole new world New world order These Disney shits aren't subtle

This is why I disconnected the cell radio in my EV as soon as I bought it. If you have a Chevy Bolt, the cell radio is on its own fuse, so you can pull that to disconnect it.

uh its called BRAND new day I don't know what they expected. I love having a new york slice of little ceasar's with spider man while we drive our bmw

After just seeing the movie I can confidently say BMW paid Sony a tidy sum to have their vehicles advertised in the movie

From the industry that brought us “would you like to unlock feature ‘brakes’ for $59.99/use?” Comes a new innovation: “Airbag will deploy after this unskippable ad.”

There’s no mention of EVs in this article, just ‘newer model vehicles’.