Fans Blast at Warner Bros. For Using AI Generated Dogs to Promote Their New Film (yardbarker.com)

Warner Bros. has sparked major backlash after using AI-generated dogs to promote its upcoming sci-fi film, The End of Oak Street. The unusual promotional stunt has quickly drawn attention online, with viewers questioning why a major studio chose artificial intelligence for a campaign surrounding a major theatrical release. The response to the campaign has been far from unanimous. While the bizarre concept has amused some fans, others have been left disappointed by the decision, particularly with a major studio using AI to promote a movie created by a large team of human artists. The unusual marketing choice has consequently created a conversation that extends beyond the movie itself, with fans debating whether artificial intelligence has a place in entertainment marketing and whether Warner Bros. has made a clever promotional move or an unnecessary misstep. The roughly 90-second video comes from DogPack, an AI-generated podcast hosted by Goldie, an AI golden retriever, and Frenchie, an AI French bulldog. The pair interview Starbuck, the dog belonging to Anne Hathaway and Ewan McGregor's characters in The End of Oak Street, with Starbuck himself also animated using AI effects. During the playful interview, Frenchie asks Starbuck which of his human co-stars was the best...