Citroën's brochures in the 1960s were always stylish and well-produced, but as idiosyncratic as the company itself. On the covers of this 1966 DS Safari publication the car demonstrates one of its less obvious uses: a platform for children's kite-flying.

3 comments — live from bluesky

Andy · 32 · 1d ago
For the UK market the model was offered in Safari 19 or Safari 21 versions. The inventive pictures concentrated on the versatility and safety of 'a perfectly designed vehicle for the family or the professional needs of the modern man'.
Søren Nørskov · 2 · 23h ago
Of course Citroën couldn't just design a tailgate hinged to the edge of the roof, but had to come up with a solution like this - and I absolutely love it 😁
Andy · 34 · 1d ago
Two configurations of the big Citroën estate car were available. The Safari had two extra seats in the rear, while there was a Familiale version with a different arrangement. It had front and rear bench seats plus folding seats in the centre, allowing up to 8 passengers.
I had the Corgi model as a child, and lusted after a real one ever since.
Always loved these brochures. I gave a few of them. Big influence on my own photography, this era of car brochure. And the cars always look used. Not ultra clean.
Antony Ingram · 3 · 21h ago
The style is somewhat lost from modern brochures (where they even exist) isn't it. Got several old Citroen brochures too as my grandfather had loads and gave them all to me and my brother at one point.
Gareth Thomas · 0 · 1d ago
The white paintwork certainly accentuated the DS’s legendary panel gaps!
Kits&Coffee · 1 · 21h ago
Beautiful brochures. Citroën really cared on paper aesthetics as they care for their cars. Pics, typography, copy language, layout... everything was fresh, different, revolutionary.
Matt Fitz · 3 · 1d ago
Oh, go on then. One more outing before deletion
PaulGerard.bsky.social · 3 · 21h ago