3 comments — live from bluesky
For the UK market the model was offered in Safari 19 or Safari 21 versions. The inventive pictures concentrated on the versatility and safety of 'a perfectly designed vehicle for the family or the professional needs of the modern man'.
Of course Citroën couldn't just design a tailgate hinged to the edge of the roof, but had to come up with a solution like this - and I absolutely love it 😁
Two configurations of the big Citroën estate car were available. The Safari had two extra seats in the rear, while there was a Familiale version with a different arrangement. It had front and rear bench seats plus folding seats in the centre, allowing up to 8 passengers.
I had the Corgi model as a child, and lusted after a real one ever since.
Always loved these brochures. I gave a few of them. Big influence on my own photography, this era of car brochure. And the cars always look used. Not ultra clean.
The style is somewhat lost from modern brochures (where they even exist) isn't it. Got several old Citroen brochures too as my grandfather had loads and gave them all to me and my brother at one point.
The white paintwork certainly accentuated the DS’s legendary panel gaps!
Beautiful brochures. Citroën really cared on paper aesthetics as they care for their cars. Pics, typography, copy language, layout... everything was fresh, different, revolutionary.