Clearing the air: Public prefers 'natural' approaches to curbing climate change (news.umich.edu)

Public support for climate solutions isn't just about whether the technique works—it's also about whether people perceive it as a natural process.

Great article by University of Michigan on our recent paper, “Naturalness catalyzes public support for carbon dioxide removal and low-carbon energy technologies”. news.umich.edu/clearing-the...

1 comments — live from bluesky

CaptainDrawdown · 1 · 1d ago
The naturalness bias is a real problem for DAC and mineralization, which have durability advantages over afforestation but poll worse. Did the paper test whether explaining permanence (1000+ years vs decades) shifts preferences?