‘Cool! I wanna try it!’: online exposure to e-cigarette advertisements increases e-cigarette susceptibility among U.S. sexual minority young adults (tandfonline.com)

Although substantial evidence suggests that sexual minorities are more susceptible to e-cigarettes than heterosexual individuals, it is unclear how and when exposure to e-cigarette advertisements l...

#OutNow in #iCS This study examined the effect of exposure to e-cigarette ads from traditional media, out-of-home media, and online sources on susceptibility among sexual minority young adults and explored the mediating roles of curiosity and harm perception. www.tandfonline.com/doi/full/10....

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